As in-person events return in full-force, many organizations will continue to offer virtual access to session content. There are several ways to do this, including asking your speakers to pre-record a version of their in-person presentations for on-demand viewing. If video is going to be part of your speaker submission process, it’s a great opportunity to expand your use of video to enhance the event.
Here are four ways meeting planners are using video that go beyond just capturing session content:
1. Audition your virtual speakers
Giving a presentation to a virtual audience requires a very special skill set. Understanding how to present the material in a way that is engaging without being able to use movement can be challenging. Some presenters really rely on audience feedback—eye contact, smiles, laughs, nods—to maintain their energy level and enthusiasm.
To ensure that your speakers are not only presenting relevant, high-quality content, but that they can carry a 30-to-60-minute virtual presentation, consider having them provide a short audition video as part of your initial submission process, and include them in your review criteria. You can even allow reviewers to leave feedback on the video before the final presentation.
2. Perform a presentation test-run before the event
Ask your selected speakers to provide a short, sample recording of their presentation to confirm their A/V setup is sufficient. Items to check include quality and sharpness of their camera, whether the audio works and is loud enough, lighting, and background. That way, they can address any potential issues well ahead of the event.
3. Gather videos for event marketing
At some point between when your speakers are selected and when you prepare content for your virtual event platform, you’ll need to collect additional information from your speakers such as headshots and bios. This is also a perfect opportunity to have your speakers and session leaders use your abstract management software to record and submit short intro videos that can be used on your website and social media channels to promote the event.
4. Gather videos from sponsors and exhibitors
Your sponsors and exhibitors want as much opportunity as possible to get their message in front of attendees. Instead of the traditional banner ad, logo placement, or text listing, give them the option of video. Even if they don’t already have a pre-produced video to share, they can easily record and submit a short message that is personalized to your attendees. It’s an easy, low-cost solution that provides increased exposure and value.
While the format of events has changed, the need to source high-quality content hasn’t. But in a virtual setting, that definition of “quality” extends beyond the subject matter. The presentation style of the speaker and the technical quality matter too. Pre-recorded videos can help you minimize issues for your virtual attendees before the event begins. They can also provide opportunities to create a better experience for your speakers, sponsors, and exhibitors.
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